Fake news is as old as time and dates back to well before the Internet.

Just to give an example: contrary to what always has been said, it wasn’t Nero that set fire to Rome (on the other hand, the Roman emperor made up other fake news to defend himself, accusing Christians of the misdemeanour).

Compared to ancient times, however, today there is a huge difference: the web works as an enormous sound box for all kinds of news and also offers a lot of information, putting experts and non-experts at the same level, empowering small groups that can become very aggressive. The remedy? This is also as old as time: teach yourself to be logical and practice being critical!

Copywriter since 1988, he began his career in De Agostini, and then chose to continue as a freelancer. Graduated in Philosophy, he is currently also a professor of Web Marketing at the Federlegno Training Center. As a communication consultant, he has been working for many clients for many years, including some large international groups. In 2012 he opened the personal blog “Mela N” where he deals with topics related to Writing, Communication, Content Marketing and Storytelling. He oversaw the design of the IBSA Foundation blog.