It is 2007 Joshua Bell, an internationally-renowned violinist, started to play with a Stradivarius in the Washington underground. And no one stopped to listen to him. Why? It is simple – we evaluate a music performance based on our biases. This was shown in a laboratory experiment conducted by researchers from three US universities. In particular, when we listen to a piece of music the activation of the different areas of our brain change depending on whether we are convinced that a conservatory student is playing it or an internationally renowned musician. In practice, expectation and bias shape our perception of music, influencing how our brain works.
To have more information about this research, you can read the article published on Nature.
Copywriter since 1988, he began his career in De Agostini, and then chose to continue as a freelancer. Graduated in Philosophy, he is currently also a professor of Web Marketing at the Federlegno Training Center. As a communication consultant, he has been working for many clients for many years, including some large international groups. In 2012 he opened the personal blog “Mela N” where he deals with topics related to Writing, Communication, Content Marketing and Storytelling. He oversaw the design of the IBSA Foundation blog.